Key points
- A plumber's website can cost from a few hundred pounds for one strong page to several thousand for a large bespoke site.
- What matters most is a fast mobile page, one-tap calling, the areas you cover, your accreditations and real reviews.
- Budget for the domain, hosting and your Google Business Profile as well as the build.
A website for a plumber or heating engineer can cost anything from a few hundred pounds for one strong page to several thousand for a large bespoke site. Most sole traders and small firms do not need the expensive end. They need a fast page that shows what they do, where they work and how to call, and that turns up when someone nearby searches. This guide explains what to pay for and what to skip.
Typical costs by route
| Route | What you get | Watch out for |
|---|---|---|
| Do-it-yourself builder | A low monthly fee and your own time | Slow pages, weak search set-up, evenings spent building |
| Directory or lead site profile | A listing on someone else's site | You rent the leads; competitors appear next to you |
| Fixed-price starter studio (our packages) | £349 to £1,490, one-off | Check what is included and who owns the site |
| Freelancer or agency bespoke build | Usually several thousand pounds | Paying for features a trade site rarely needs |
For wider UK price ranges and how to read a quote, see our guide to what a small business website costs.
What a plumber's website must have
- One-tap calling that stays on screen as the customer scrolls. Many plumbing searches are urgent and made on a phone.
- The areas you cover, named clearly, so a customer knows straight away that you come to them.
- Your services: emergency call-outs, boiler installs and servicing, bathrooms, leaks, radiators, whatever you want more of.
- Trust signals: Gas Safe registration if you work on gas, insurance and any guarantees, shown where customers look.
- Real reviews and photos of your own work.
- A short quote form for jobs that are not urgent.
- Speed. The page should load quickly on a weak mobile signal.
What you can usually skip
- Complex animation and big video backgrounds that slow the page down.
- Dozens of thin pages for every town nearby, with the same text and only the town name swapped.
- Paid plugins and add-ons you will never use.
Running costs to budget for
- Domain name: typically £10 to £15 a year.
- Hosting: included or a few pounds a month for a small site.
- Updates: changing prices, photos or services, done yourself or on a care plan.
- Google Business Profile: free to have, but it needs setting up and keeping current. It is often how local customers find you first.
Our packages for tradespeople
Launch Page
One focused page, designed to do one job well.
£349 one-off
- 1 professionally designed, mobile-first page
- Enquiry form, click-to-call and WhatsApp
- Search-ready titles, description and schema
- Live in about 5 working days
Business Site
Everything a growing business needs online.
£899 one-off
- 5 pages with copy written for you
- Local search structure and schema
- Google Search Console set up
- Live in about 10 working days
Growth Site
A page for every service you sell.
£1,490 one-off
- Up to 10 pages with local content
- Google Profile Pack included
- 3 rounds of refinements
- Live in about 15 working days
A Launch Page suits a sole trader who wants one strong page. The Business Site adds pages for services and areas. The Growth Site adds more service and area pages and a Google Profile Pack.
Questions to ask before you pay
- Will I own the site, the domain and the content once it is paid for?
- Is the price fixed, and when will it be live?
- Does it include search set-up: titles, descriptions, structured data and Google Search Console?
- Can I see a preview before the final payment?
- Who makes changes afterwards, and what does that cost?
See how we build for the trades on our websites for tradespeople page, or read the Google Business Profile checklist.